3rd Eye Tribe Ent. is an independent record label founded in Los Angeles in 2014 by Eric “Cthree” McElroy, Jr.—a creative home built for forward-thinking music and culture. Blending raw storytelling with elevated sonic design, the label earned a major publishing deal through a joint-venture partnership with Universal Records, expanding its reach while keeping its independent spirit intact. With a roster that includes Cthree, J-Active8, N8ture, Mark Britten, and Aaron Kaye, 3rd Eye Tribe Ent. moves like a collective—artist-driven, intentional, and unapologetically original—operating from recording studio headquarters in Santa Ana and New York.